Three reasons we're done paying full price.
The case behind the boycott.
Price Per Gram
You're paying more and getting less plastic for it. We think the price-per-gram ratio on new sets keeps getting worse, and we want you to check it yourself.
Star Wars Accuracy
Star Wars is one of LEGO's biggest themes, and fans keep noticing details that are wrong or missing. For the prices being asked, they should get it right.
LAN Policies
We think the restrictive policies around the LEGO Ambassador Network (LAN) make it harder for builders and creators to be honest with their communities.
Run the numbers yourself.
Use StudIQ to check the value of any new set, then decide if it's worth full price.
Five things that would make Lego great again.
Simple asks from people who love the brick.
Cheaper prices
Sets should be affordable for the kids and the adult fans who buy them.
Better quality
Build quality worthy of the name on the box.
No Smart Play
Keep the brick a brick. Leave the gimmicks out of it.
Prints, not stickers
Printed parts last and look right. Stickers peel and misalign.
No helmet holes!
Minifigure helmets and heads shouldn't come with holes in them.
Creators who've joined the movement.
Creators standing with MLGA. Click any card to visit their channel.
Are you a LEGO creator?
Add your channel to the coalition and stand with the movement.
Here's how to make your voice heard.
Three easy things anyone can do today.
Wait for the sale
Don't buy new Lego at full price. Wait for it to go on sale.
Make some noise
Drop this on anything officially Lego:
MAKE LEGO GREAT AGAIN!!!Spread the word
Use the hashtags everywhere:
Wear the movement.
Official MLGA gear from the brickstudios shop.
Great Again
A Scam
Join the movement.
Get updates and rally with other builders who want a better brick.
The signup form is a placeholder until you connect an email service.